Because this report is aimed at small and mid-sized companies where Total annual revenue – large corporations (revenues over $100M) were not included in Type of organization – only client-side marketers and the agency personnel serving themĢ. Several criteria were used to determine which responses would be included in the final dataset ġ. The only incentive for participation was the offer of the resulting reports and an invitation to access Ultimately, 574 qualified responses were included in the Reasons outlined in the following section. Out of over 1,500 total responses, nearly 1,000 were eliminated for It‟s available hereįindings in this report are based on the Return on Effort Survey, fielded on July 19th, 2010 andĬlosed on July 30th, 2010. The first report tackles the return on effort of different offline and online tactics. This paper is the second in the Return on Effort Study series, and covers the third research phase. How areĬompanies using agencies, and where are they looking for their inside teams to develop new Finally, we asked how to best use internal and external resources. Not always the case, and that there's a real opportunity for organizations to become moreĤ. Rewards and challenges around new programs to be in alignment. With time at a premium, it‟s important for the motivations, We also looked at how organizations make decisions about trying new tactics andĮxploring new opportunities. Team members in-house, and occasionally at partner organizations, it‟s valuable to setīenchmarks for comparison and the planning of future training and hiring.ģ. Since social tactics rely so heavily on the capabilities of Another important element of the study was to explore how skill sets are aligned forĮmerging and inbound tactics. Second, helping teamsĬompare their own effort to return ratios with those of the industry.Ģ. First,īy guiding managers in evaluating tactics for future consideration. These tactics with their ROI and brand impact, we hope to help marketers in two ways. The primary goal of this study was to quantify the effort marketers expend onįundamental and emerging marketing tactics. Join Econsultancy today to learn what‟s happening in digital marketing – and what works.Ĭall us to find out more on +44 (0)20 7269 1450 (London) or +1 2 (New York). Some of Econsultancy‟s members include: Google, Yahoo, Dell, BBC, BT, Shell, Vodafone, VirginĪtlantic, Barclays, Deloitte, T-Mobile and Estée Lauder. Many of the world's most famous brands use Econsultancy to educate and train their The company publishes practical and timesaving research to help marketers make better decisionsĪbout the digital environment, build business cases, find the best suppliers, look smart in meetingsĮconsultancy has offices in New York and London, and hosts more than 100 events every year in the Įconsultancy is a digital publishing and training group that is used by more than 200,000 internet Media, as well as landing pages, lead intelligence and marketing analytics. Marketers and small business owners to manage search engine optimization, blogging and social HubSpot's software platform includes tools that allow professional Medium sized businesses get found on the internet by the right prospects and convert more of them Headquartered in Cambridge, MA, HubSpot offers inbound marketing software that helps small and Retrieval system, without prior permission in writing from the publisher. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage and Making the Call: Part 2 in the Return on Effort Study Series Īll rights reserved. 15įigure 8: Factors that spark new initiatives. 11įigure 7: Approaches taken to experimentation. 9įigure 6: Budget approaches to experimentation by company size. 9įigure 5: Organizations’ monthly lead goals. 7įigure 2: Primary target segments (over 25% of 2009 revenue). 19įigure 1: Which of the following statements best describes your organization?. Investing in tomorrow at the expense of today. Top Seven Marketing Time Sinks and Solutions. Prior permission in writing from the publisher.Ĭopyright © Ltd 2010 3. Or any information storage and retrieval system, without +1 2 +44 (0) 20 7681 4052 Reproduced or transmitted in any form or by any means,Įlectronic or mechanical, including photocopy, recording Telephone: Telephone: No part of this publication may be United States United Kingdom Part 2 in the Return on Effort Study series, inĮconsultancy New York Econsultancy LondonĤ1 East 11th St., 11th Floor 2nd Floor, 85 Clerkenwell RoadĪll rights reserved.
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